Suzanne Schmidle launched Darling Deer Creations in 2015, which started as a hobby and was a way to give unique and personalized gifts. But as more orders started coming in from friends and family, she launched an online Etsy store and began selling at craft fairs.

Suzanne and her wife, Nikki, handcraft each sign in their Atlanta area home. With the use of lyrics, quotes, and other pop culture references, each unique sign conveys an array of feelings including happiness, love, and gratitude.